How to sell your home more easily: You need empathy, put yourself in the buyer’s shoes!
It’s clear: you need to put yourself in the position of the person who might buy the property. “What interests potential buyers are the spaces, not your furniture or your personal life,” explains a real estate agent. In short, “remove those heavy curtains, get rid of the massive antique wardrobe in your bedroom, create light, space, and highlight the strengths of your home. With these small changes, visitors will definitely have a completely different impression when walking through the rooms of the house.”
The “home staging” technique
This is, in essence, the principle of home staging. It helps you sell faster and at a better price. It’s a form of real estate marketing. Concretely, this technique is based on a few basic principles: decluttering the space, depersonalizing it… In short, provide a neutral decor so that anyone can easily imagine living there. This will help improve the sale price. The idea is to appeal to as many people as possible by depersonalizing the decoration, which involves decluttering rooms, making small repairs, new layouts, fresh paint, organizing, and cleaning. It’s estimated that home staging can help sell or rent a property faster and with up to a 15% increase over the average sale price. The reason is simple: most prospective buyers can’t see past the current decor and ambiance of a home or apartment. The goal is therefore to provide the neutrality needed so anyone or any family can picture their daily life in that house or apartment.
Meeting buyer expectations
Beyond that, you need to meet the expectations of potential buyers by positioning your property in the right category. The basic characteristics of different housing types (row house, semi-detached, detached house, duplex apartment, penthouse, loft, etc.) are self-evident. But within these general categories, there are still differences. A spacious and detached home in the countryside, a villa, stands out by its number of bedrooms or bathrooms; a row house by the garden size; and an apartment by whether it has a parking space and/or a terrace. You need to highlight your home’s advantages based on current trends. For example? Since the lockdowns, real estate professionals have noticed a strong desire for the countryside. Everywhere, clients are looking for properties with a garden.
Determine an objective value and fair price
To determine the price of your home, you have several basic criteria: the year of construction, the location, the architectural style, and any other properties for sale in the area. The memories you associate with the home are priceless… but the future owner doesn’t have them yet! These memories should therefore play no role in the price setting.
The right price. A final piece of advice: set a fair price when selling a home. It’s important to know that private individuals overestimate their property by about 10% on average. As a result, the house or apartment doesn’t sell. The property stays longer on the market and ultimately loses value. Those concerned about this risk can consult a real estate agent. An independent expert can help define an objective value. The expert provides a balanced evaluation based on the market. Because if the real estate agent overestimates a property, it won’t sell. And if it’s undervalued, they earn less. Real estate agencies generally charge a 3% commission when a home is sold.
Visit our services page to discover how Ateliers Thomquin can help you with your interior and exterior renovation work, or painting before reselling your property.
Source: www.maconstruction.be
